We are living in a period of full employment and now there is hardly a company that does not suffer from a shortage of skilled workers. An effective way to counteract this situation is to invest in building an attractive employer brand.
Employer branding is always part of the entire brand communication, it is also given a look behind the scenes. However, it is precisely this insight into the company that makes employer branding so sensitive, because this image must be borne by its own employees. They are the ones who are ultimately supposed to support the branding campaign. Therefore, the core message of the campaign must be absolutely authentic and be able to be communicated seamlessly within the company.
For complete internal communication, we recommend integrating the LOLYO employee app into your company in the spirit of a sustainable employer branding campaign. LOLYO is a social intranet with motivation system, with which you can easily reach all your employees and bind them to your company. LOLYO makes it possible to carry your corporate identity to each and every one of your employees. This way, your entire workforce becomes part of your business idea.
With the employee advertising programintegrated into LOLYO, you can ignite a broad wave of recommendations and thus significantly increase the success of your Employer Branding campaign.